Summary:
Marketo Engage adds AI agents and 2025 Gartner Leader status
Why It Matters:
The product is moving beyond basic automation into AI-driven "agents" and has secured a top-tier industry ranking for the coming year.
What Changed:
- Added "Agent Orchestrator" and "Journey Agent" features for AI-powered brand impact.
- Announced recognition as a Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation.
- Integrated Adobe Express directly into the email designer for easier content creation.
- Added a new CRM sync dashboard and a chat-based meeting scheduler for landing pages.
- Expanded the main navigation to include a wide range of Adobe Experience Cloud products and AI services.