Summary: The Luxury Hut launches 60% off sale

Why It Matters: The competitor is aggressively discounting high-end inventory. This could attract price-sensitive buyers looking for luxury watches and jewelry at a lower cost.

What Changed:

• The website headline now promotes a "Massive Sale" with discounts up to 60% off.
• Specific price drops are visible on luxury models, such as a Rolex GMT-Master II reduced from £15,000 to £12,750.
• The homepage layout shifted from a general brand showcase to a filtered shop view featuring 858 sale items.
• A new "Extra £100 Off" discount code (EXTRA100) was introduced.