Summary:
Codat launches The Middle Market Spend Index
Why It Matters:
Codat is shifting its marketing focus from individual interviews to proprietary data reports. This positions them as a primary source of market intelligence for financial institutions.
What Changed:
- Replaced a featured interview with Rodrigo Sanchez (Citizens Bank) with a new report called "The Middle Market Spend Index."
- Added a description for the new report focusing on how businesses spend, scale, and manage supplier complexity.
- Updated the website footer with new cookie preference options including "Reject All" and "Save My Preferences."