Summary: BuiltWith shifts homepage to direct pricing plans

Why It Matters: The website now leads with its paid subscription tiers and specific plan features rather than general technology lookups. This suggests a move to convert visitors into paying customers immediately upon landing.

What Changed:

• The homepage hero section was replaced with a pricing table showing Basic ($295), Pro ($495), and Team ($995) plans.
• Added a clear promise that individual site lookups remain free forever.
• Replaced general marketing descriptions with a long list of specific features like CRM integrations, predictive leads, and website spend data.
• Added a detailed FAQ section covering cancellations, refunds, and data sourcing.
• Removed the top navigation menu and several links to external resources and browser extensions.