Summary: Sprinklr adds AI Agents and Copilot features

Why It Matters: Sprinklr is putting more focus on AI tools to help customer service and marketing teams. This could make their platform more powerful for users.

What Changed:

  • The main title changed from "Unified AI-Powered Customer Experience Management Platform" to "The Definitive AI-Native Customer Experience Platform."
  • A cookie policy notice was added.
  • "Sprinklr Digital Twin" was removed from the product list.
  • New AI features like "AI Agent Platform" and "Agent Copilot" were added under Sprinklr Service.
  • A new top-level menu item "Sprinklr AI" was added, which includes "Sprinklr AI Agents," "Sprinklr Copilot," and "AI+ Studio."
  • The "Platform" section was renamed "Unified-CXM" and its content was changed.
  • New customer stories and analyst spotlights were added throughout the navigation and main content.
  • The "Why we're different" section was updated to "Get the Sprinklr Advantage" with new descriptions.
  • A new section "Over a decade of AI innovation built into every experience" was added, detailing Intelligence, Copilot, AI Agents, and Workflows.
  • The "Enable every team to create measurable CX impact" section was updated with new descriptions for Marketing, Customer Service, and CX Teams.
  • The "Trusted by global brands. Chosen for real results." section was updated with new customer testimonials.
  • The "Winning in every CX category. Recognized by leading analysts." section was updated with new analyst reports and G2 rankings.
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