Summary: Basis DSP removes channels

Why It Matters: Basis changed the list of ad channels it shows for its DSP product. This could mean they are focusing on different ad types.

What Changed:

• "Programmatic" and "Retargeting" channels were removed from the DSP product page.
• "Mobile" and "Video" channels were removed from the DSP product page.
• The order of the remaining channels under DSP was changed.
• Two new blog posts were added: "How Brands Can Build Memories That Drives Performance" and "How Advertising Contributes to Mental Availability".
• One old blog post was removed: "The Future of Advertising Agencies: How Leaders Can Learn and Evolve".
• One old case study was removed: "CTV & Attribution in Action: 58% More Conversions, 42% More Spend with CloudControlMedia".