Summary: IBM Sterling B2B Integration SaaS adds free trial

Why It Matters: The competitor is moving from a high-touch sales model to a self-service "try before you buy" approach. This makes it easier for your potential customers to test their tools without talking to a salesperson first.

What Changed:

• Added a "Try it free" button and a live demo option to the main header.
• Introduced the "AI Config Agent" to automate partner connections through a chat interface.
• Published new performance data claiming 55% faster partner onboarding and 383% ROI.
• Added a detailed section of customer reviews from G2 to build social proof.
• Shifted the page focus from general "digital transformation" to specific B2B data exchange and EDI/API integration.