Summary:
Rocket Lawyer prioritizes free Contract Review
Why It Matters:
The company is shifting its main message from general business setup to a specific, high-value tool. This suggests they are using AI-powered contract analysis as their primary way to get new users into their system.
What Changed:
- The main headline changed from "Get help to start smart" to "No more shady contracts!"
- A new call-to-action button for "Contract Review" replaced the "Ask Rocket Copilot" button at the top of the page.
- Added a new section titled "Wait, wait, don’t sign!" that highlights how their AI tool finds red flags in fine print.
- Updated the rotating banner to include a specific warning about compliance penalties and fines.
- Expanded the cookie consent section with more detailed tracking options for CCPA compliance.