Summary: Frase launches GEO tools for AI search visibility

Why It Matters: The platform is moving beyond traditional Google rankings to help users get cited by AI tools like ChatGPT and Perplexity. This signals a shift in the SEO industry toward "Generative Engine Optimization."

What Changed:

• Added a new "GEO Score Checker" tool to analyze content for AI platform optimization.
• Updated the homepage headline to include "AI Search" and "GEO" (Generative Engine Optimization).
• Added a detailed navigation menu with specific links for AI Search Tracking and Brand Voice.
• Included eight new customer testimonials from companies like Shopify and ActiveCampaign.
• Expanded the FAQ section to explain how content can be optimized specifically for AI citations.
• Added a footer with comparison pages against competitors like Surfer SEO and Clearscope.