Summary: The INKEY List ends Cyber Monday sales

Why It Matters: The competitor changed from a big sale to regular pricing and new offers. This means their sales strategy has shifted.

What Changed:

• The main banner changed from "30% Off Everything | Cyber Monday Is Live" to "Free UK Delivery Over £30".
• Cyber Monday sale offers (30% off everything, 50% off selected products) were removed.
• New offers were added: "£1 from every bundle purchased is donated!", "Free Lip Tint with all orders!", and "Free standard delivery on orders over £30".
• The "Most Popular" product list was updated with different products and prices.
• The "Shop" menu removed Cyber Weekend specific deals and added "Shop Holiday Gifting" and "INKEY Lab".
• The "Bestsellers" section removed sale prices and discounts.
• The "Sets & Kits" section changed the "Mystery Bundle" to "Holiday Hydration Mystery Bundle".
• A new "INKEY Lab" section was added to the main navigation.
• The "30% off everything" section was replaced with "No Overhyped Gifts".
• The "Cyber Monday Deals" section was replaced with "Shop Bestsellers" and removed all sale prices.
• A "Stocking fillers" section was added.
• The "INKEY delivers real results" section updated product prices.
• The footer added a LinkedIn link and removed country/region selection options.