December 23, 2025 ongoing Get alerts for wati.io

Summary: Wati rebrands as a WhatsApp growth platform

Why It Matters: The product is shifting its focus from general business messaging to specific growth and revenue results on WhatsApp. This suggests they are targeting marketing and sales leaders who care about ROI more than just communication tools.

What Changed:

  • The main headline changed from "The #1 business messaging platform" to "The #1 WhatsApp growth platform."
  • Most website links were updated to remove the "www" prefix (e.g., from www.wati.io to wati.io).
  • Large sections of footer text in multiple languages and social media links were removed.
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