November 3, 2025 ongoing Get alerts for apple.com

Summary: Apple localizes content for Australia

Why It Matters: Apple is making its website more specific for different countries. This means they want to connect better with people in those places.

What Changed:

  • The website now shows "Apple (Australia)" at the top.
  • It asks users to choose a country or region.
  • Many links now point to Australian versions of pages (e.g., apple.com/au/).
  • The "Apple Card" and "Apple Cash" sections were removed from the footer.
  • The "Apple Card" product promotion was removed from the main content.
  • The "Apple TV+" section changed some show descriptions and removed some shows.
  • The "FAM Gallery" section was removed.
  • A new "Apple Store" section was added to the footer.
  • The "MacBook Air" now mentions "Sky blue colour" instead of "Sky blue color".
  • The "iPad Air" now says "Now supercharged by the M3 chip" instead of "Sky blue color. Sky high performance with M4."
  • The "AirPods Pro 3" now has a footnote "1." next to its description.
  • The "Apple Trade In" description changed from "Get up to $200–$700 in credit when you trade in iPhone 13 or higher.1" to "Get credit when you trade in an eligible iPhone 13 or higher.*".
  • The footer legal text for trade-in and Apple Card was updated and shortened.
  • A new footnote "1. Testing conducted by Apple in July 2025 using AirPods Pro 3..." was added.
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