Summary:
Apple localizes content for Australia
Why It Matters:
Apple is making its website more specific for different countries. This means they want to connect better with people in those places.
What Changed:
- The website now shows "Apple (Australia)" at the top.
- It asks users to choose a country or region.
- Many links now point to Australian versions of pages (e.g., apple.com/au/).
- The "Apple Card" and "Apple Cash" sections were removed from the footer.
- The "Apple Card" product promotion was removed from the main content.
- The "Apple TV+" section changed some show descriptions and removed some shows.
- The "FAM Gallery" section was removed.
- A new "Apple Store" section was added to the footer.
- The "MacBook Air" now mentions "Sky blue colour" instead of "Sky blue color".
- The "iPad Air" now says "Now supercharged by the M3 chip" instead of "Sky blue color. Sky high performance with M4."
- The "AirPods Pro 3" now has a footnote "1." next to its description.
- The "Apple Trade In" description changed from "Get up to $200–$700 in credit when you trade in iPhone 13 or higher.1" to "Get credit when you trade in an eligible iPhone 13 or higher.*".
- The footer legal text for trade-in and Apple Card was updated and shortened.
- A new footnote "1. Testing conducted by Apple in July 2025 using AirPods Pro 3..." was added.