Summary: Podscan adds deep audience demographics and lists

Why It Matters: The platform is moving beyond simple search to provide detailed data on who is listening to podcasts. This helps marketers and agencies justify their spending with specific data on age, income, and brand loyalty.

What Changed:

• Added "Add to List" feature for competitive analysis and market research.
• Introduced deep audience demographics including age, gender, income, and political leaning.
• Added "Sponsor Intelligence" to track which brands are advertising on specific shows.
• Added "Reach Score" algorithm to measure influence using 100+ data points.
• Added "Similar Shows Discovery" to help users find overlapping audiences.
• Added "Contact & Social Intelligence" for direct outreach to hosts.
• Updated the total number of episodes with transcripts to 49.2M+.