Summary: Cvent targets marketing operations and demand gen

Why It Matters: The platform is shifting its focus from general marketers to specific technical roles. This suggests they are trying to win over the people who manage marketing data and lead generation.

What Changed:

• Added "Marketing operations" and "Demand generation" as specific target roles in the navigation.
• Changed the general "Marketer" role to "Marketing manager."
• Updated the featured product list to highlight "Event marketing" as a way to turn events into a top marketing channel.
• Shortened many internal links by removing the "www" prefix.
• Removed a cookie consent footer and performance monitoring text from the bottom of the page.