Summary:
Fathom Analytics adds detailed pricing tiers
Why It Matters:
The competitor is moving from a general value pitch to a transparent, volume-based pricing model. This makes it easier for potential customers to calculate exact costs based on their traffic.
What Changed:
- Replaced the general homepage content with a dedicated pricing page layout.
- Added a detailed pricing table showing ten different tiers based on monthly pageviews.
- Introduced a "2 months free" incentive for users who choose yearly billing.
- Added a Frequently Asked Questions section specifically addressing billing, discounts, and traffic spikes.
- Removed several customer testimonials and detailed feature descriptions from the main view.