Summary: Trilogy Jewellers launches a new referral program

Why It Matters: The competitor is now using customer rewards to find new buyers. They also added a detailed search tool that makes it easier for people to find specific luxury watch brands and styles.

What Changed:

• Added a "Refer and Earn" program where customers get rewards for inviting friends.
• Added a detailed sidebar to filter watches by brand, price, case size, material, and year.
• Added a brand-specific navigation menu featuring Rolex, Patek Philippe, and Audemars Piguet.
• Updated the homepage to show live product listings with prices and "Box & Papers" status.
• Added a newsletter sign-up and a cookie consent banner.