Summary: Podscan adds deep audience demographic data

Why It Matters: The platform is moving beyond simple keyword alerts to provide detailed listener profiles. This helps users target specific groups like age, income, and political leaning.

What Changed:

• Added a new section for "Deep Audience Demographics" including age, gender, and geographic data.
• Introduced "Sponsor Intelligence" to track which brands are advertising on specific shows.
• Added "Similar Shows Discovery" to help users find overlapping audiences and competitors.
• Included "Host & Guest Network" tracking to map relationships between different podcasts.
• Updated the searchable episode count from 50.8M+ to 50.9M+.
• Added a "Add to List" feature for custom market research tracking.