Summary: Eight Sleep removes $200 discount and sale offer

Why It Matters: The company has shifted from a price-based promotion to a value-based message. This suggests they are focusing on product benefits like personalization rather than using discounts to drive sales.

What Changed:

• Removed the "Shop the sale and get up to $200 off" promotional banner.
• Changed the main headline from "Exceptional sleep. Without exception." to "Designed for deep sleep. Personalized to you."
• Removed the mention of the book "Why We Sleep" from the footer section.