Summary:
Cognism adds segment-specific pages for SMB, Mid-Market, and Enterprise
Why It Matters:
The company is moving away from a one-size-fits-all message. They are now targeting companies based on their size to show they can handle both small teams and large global corporations.
What Changed:
- Added new navigation categories for "SMBs," "Mid-Market," and "Enterprise."
- Renamed "Sales Companion" to "Sales Intelligence" in the main menu.
- Added a new "Compare" section in the menu featuring a "How do I pick a data vendor?" guide.
- Updated the newsletter signup area to highlight a "20-40% pipeline increase" for customers.
- Reorganized the footer to group links by "Solutions" and "Discover Cognism."