February 25, 2026 ongoing Get alerts for cognism.com

Summary: Cognism adds segment-specific pages for SMB, Mid-Market, and Enterprise

Why It Matters: The company is moving away from a one-size-fits-all message. They are now targeting companies based on their size to show they can handle both small teams and large global corporations.

What Changed:

  • Added new navigation categories for "SMBs," "Mid-Market," and "Enterprise."
  • Renamed "Sales Companion" to "Sales Intelligence" in the main menu.
  • Added a new "Compare" section in the menu featuring a "How do I pick a data vendor?" guide.
  • Updated the newsletter signup area to highlight a "20-40% pipeline increase" for customers.
  • Reorganized the footer to group links by "Solutions" and "Discover Cognism."
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