Summary:
Nike launches Nike Run Club App landing page
Why It Matters:
The website now focuses on a specific mobile app experience rather than just general shopping. This shift highlights a move toward digital fitness services and community engagement.
What Changed:
- The page title changed from "Nike. Just Do It." to "Nike Run Club App."
- Added a new section for the Nike Run Club App with download links and QR codes.
- Added seasonal shopping categories including Valentine's Day Shop and Lunar New Year Collection.
- Added a Team USA Collection section across Men, Women, and Kids categories.
- Expanded the NikeSKIMS collection with new guides, lookbooks, and material types like "Stretch Knit."
- Added a Travel Collection to the accessories section.
- Removed a large list of international location links from the footer.