Summary: Lusha launches AI-powered workflows and MCP server

Why It Matters: The product is moving beyond simple data lookups to become an automated workflow engine. This makes it harder for users to switch tools once their sales processes are built directly into the platform.

What Changed:

• Added "Lusha Plays" which are pre-built, automated workflows for sales teams.
• Launched an MCP (Model Context Protocol) server to let users use their data inside AI agents.
• Updated the main navigation to focus on "Buying Signals" like job changes and news.
• Added a new "Conversations" tool to record and analyze sales meetings.
• Changed the primary headline from "data you can build on" to "automated workflows."