Summary: Logitech launches Alto Keys K98M keyboard

Why It Matters: The company has replaced its main product feature with a new keyboard model. This suggests a shift in focus toward a different price point or product category for their primary marketing space.

What Changed:

  • Replaced the MX Master 4 hero section with the new Alto Keys K98M keyboard.
  • Added a new price point of $99.99 (discounted from $119.99) for the Alto Keys K98M.
  • Removed the "25% OFF for Students & Heroes" banner from the very top of the page.
  • Removed the specific bundle offer text for the MX Master 4 from the header.
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