Summary: Lendflow Connect adds marketplace and API focus

Why It Matters: The product is shifting its identity from general infrastructure to a specific marketplace and API-first solution. This change emphasizes speed of integration and direct access to a network of 75+ lenders.

What Changed:

  • The main headline changed from "Embedded Credit Infrastructure" to "Embedded Lending Marketplace & APIs."
  • New sections were added for Customer Acquisition Tools, including a Single-Page Application and Direct Marketing.
  • A new FAQ section was added to address launch times, SOC 2 compliance, and lender contracting.
  • Performance metrics were updated to highlight $1.5B+ in capital funded and 12,000+ SMBs served.
  • Navigation links for "Use Cases" and "Financing Types" now point directly to the Lendflow Connect product page.
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