Summary: Academy LMS replaces New Year sale with discount giveaway

Why It Matters: The company has moved from a fixed holiday discount to a gamified lead generation tool. This helps them collect more email addresses while offering smaller average discounts than the previous 80% off sale.

What Changed:

• Removed the "New Year Sale" banner that offered up to 80% off.
• Removed the countdown timer for the holiday sale.
• Added a "Win Up to 50% OFF" gamified giveaway.
• Added an email capture form required to "Try My Luck" for a discount.
• Changed the maximum potential discount from 80% down to 50%.