Summary: Attio launches "Ask Attio" AI search and MCP

Why It Matters: The product is moving from a passive database to an active AI assistant that can answer questions about deals and connect to more external developer tools.

What Changed:

• Added "Ask Attio," a new AI tool for searching and creating data using natural language.
• Introduced support for MCP (Model Context Protocol) to connect the CRM to other developer tools.
• Added specific workflow examples for "Nurture" campaigns, "MQL lead routing," and "Expansion opportunities."
• Updated the homepage with a detailed dashboard view showing "PQL workflows" and "Revenue Attribution."
• Included new customer testimonials from leaders at Modal, Bravado, and Flatfile.
• Expanded the "Deploy AI" section to include automated prospecting and lead scoring agents.