December 20, 2025 ongoing Get alerts for pictory.ai

Summary: Pictory adds countdown timer and limited-time deal

Why It Matters: The competitor is using urgency and scarcity tactics to drive more signups and paid conversions from their pricing page.

What Changed:

  • Added a countdown timer showing minutes and seconds to create a sense of urgency.
  • Added a "You missed out!" message to trigger FOMO (fear of missing out).
  • Added a new "Get the deal" call-to-action button linked to the pricing page.
  • Inserted a new storyboard editor image showing the "idea to video" workflow.
Track companies like pictory.ai
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →