Summary:
Pictory adds countdown timer and limited-time deal
Why It Matters:
The competitor is using urgency and scarcity tactics to drive more signups and paid conversions from their pricing page.
What Changed:
- Added a countdown timer showing minutes and seconds to create a sense of urgency.
- Added a "You missed out!" message to trigger FOMO (fear of missing out).
- Added a new "Get the deal" call-to-action button linked to the pricing page.
- Inserted a new storyboard editor image showing the "idea to video" workflow.