Summary: Klaviyo adds direct platform comparison links

Why It Matters: The website now makes it easier for visitors to find specific features and compare the product against other options. This suggests a focus on helping users switch from competitors.

What Changed:

• Added a "Compare Platforms" link to the top navigation.
• Added direct links for "Email Marketing" and "SMS Marketing" to the header.
• Added a "Portfolio" section and a "What's new" link to the footer.
• Included a new banner link for Black Friday and Cyber Monday (BFCM) data insights.
• Updated several internal links to use the full "www" domain prefix.