January 19, 2026 ongoing Get alerts for midday.ai

Summary: Midday launches new paid Starter and Pro plans

Why It Matters: The product is moving from a free trial focus to a clear paid subscription model. This shows they are ready to charge for their automated financial tools and have defined exactly what features solo founders versus small teams should pay for.

What Changed:

  • Added a "Starter" plan at $29/month for solo founders.
  • Added a "Pro" plan at $49/month for small teams.
  • Replaced the long list of social media testimonials with a "How it works" section.
  • Added a new audio feature that lets users listen to a weekly financial summary.
  • Included a detailed transaction table to demonstrate how the software categorizes spending.
  • Shifted the messaging from a general "AI assistant" to a structured "system" for business finances.
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