October 29, 2025 ongoing Get alerts for marketo.com

Summary: Marketo Engage adds AI & Agents products

Why It Matters: This shows a new focus on AI-powered tools for marketing.

What Changed:

  • The "Featured products" menu changed its first category from "Content management" to "AI & agents".
  • Under "AI & agents", new products were added: "Experience Platform Agent Orchestrator", "Brand Concierge", and "LLM Optimizer".
  • The "Content management" category was renamed to "Content & workflows" and moved down the list.
  • "Workfront" was moved from "Workflow management" to "Content & workflows".
  • "Photoshop" and "Premiere Pro" were removed from the "Creativity & design" category.
  • "Firefly Services" was added to the "Creativity & design" category.
  • "Acrobat Studio" and "Acrobat Sign" were renamed from "Adobe Acrobat" and "Adobe Acrobat Sign" respectively.
  • A new section was added at the very end of the content suggesting a regional website for Israel.
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