Summary: UAG launches tiered email and text sign-up discounts

Why It Matters: The brand is moving away from a holiday-specific sale to a permanent lead generation strategy. They are offering higher rewards for text subscribers than email subscribers to build a more direct marketing list.

What Changed:

• Removed the 20% off Presidents' Day Sale promotion and "PRES20" promo code.
• Added a new 10% discount offer for users who sign up for email alerts.
• Added a new 15% discount offer for users who sign up for text alerts.
• Updated the footer and sign-up forms to include disclosures about AI-generated marketing content.
• Replaced the "Shop Now" Presidents' Day banner with a "Watch Now" link to a field log video.