Summary: Upwork adds Uma AI recruiter to Business Plus

Why It Matters: The platform is moving toward AI-driven talent matching. They are now promising a curated shortlist of freelancers in under 6 hours for their paid tier.

What Changed:

• Added "Uma Recruiter," an AI hiring agent, to the Business Plus plan.
• Updated the Business Plus value proposition to focus on the "top 1% of talent."
• Changed the pricing section to show specific service fees (5% for Basic, 10% for Business Plus).
• Simplified the homepage headline to focus on "connecting businesses to freelancers."
• Added a link to the official Upwork subreddit in the footer.
• Removed "Join Business Plus" from the Writing & Content sub-navigation.