Summary: Zoho CRM adds AI agents and agentic workflows

Why It Matters: The product is moving beyond simple automation to "agentic" AI. This means the software can now perform more complex tasks and make decisions for sales teams rather than just following basic rules.

What Changed:

• Added a dedicated AI section to the menu featuring AI Agents and Generative AI.
• Launched "MCP," a new platform to build agentic workflows and use AI prompts.
• Introduced "DAP," a digital adoption platform to help users learn the software.
• Added "Spend," a new unified tool to manage and control business expenses.
• Expanded vertical-specific CRM offerings for Automotive, Life Sciences, and Financial Services.
• Updated the homepage focus from a general software suite to a specific "Top-rated Sales CRM" positioning.