Summary: Smart Swimwear removes Black Friday sale, adds new collection

Why It Matters: The competitor removed a sale and added new products, which changes their current offerings.

What Changed:

  • The "BLACK FRIDAY SALE ENDS IN" countdown and "The sale has ended" message were removed.
  • A video tag was added.
  • New text "SMOOTH TAN" and "NO TAN LINES" was added.
  • A "NEW COLLECTION" link was added.
  • A "VIEW SHOP" link was added.
  • "Register" and "Log in" links were added.
  • The product listings changed, removing some sale items and adding new ones like "Lina-Marlina One-Piece Sleeveless Swimsuit" and "Snake Blue Sport Top."
  • The prices for some existing products changed from sale prices to regular prices.
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