Summary: WHO IS ELIJAH launches "Try Before You Buy" service

Why It Matters: The brand is removing the biggest barrier to buying perfume online: not knowing how it smells. By letting customers try products at home before paying, they are making it much easier for new people to shop.

What Changed:

• Added a "Try Before You Buy" service that allows customers to try up to 3 items at home for 3 days without upfront payment.
• Introduced a "Choose 2 Free Samples" offer with all orders.
• Updated the main navigation to include a dedicated "Try Before You Buy" section.
• Replaced holiday-themed gift guides and advent calendars with a new "Mediterranean Trio" set.
• Added a "Mystery Discount" pop-up to the site.
• Updated the copyright year to 2026 and changed "Black Friday T&C's" to "Boxing Day T&C's."