Summary: Instrument launches Iru brand and case study

Why It Matters: The agency is showcasing its ability to build entire brands from scratch. This move highlights their full-service capabilities beyond just digital updates or app refreshes.

What Changed:

• Added a featured announcement for "Iru," a new brand built from the ground up.
• Expanded the "Recent Work" section with a large grid of tagged case studies including AlphaSense, Shutterfly, and Eventbrite.
• Updated the "Services" description to focus on making brands, products, websites, and campaigns that tell a unified story.
• Changed the primary hero text from "digitally native design agency" to "digital-first design agency."
• Added a new article titled "Is Design Creative?" to the News section.
• Updated the copyright year to 2026.