January 31, 2026 ongoing Get alerts for yelp.com

Summary: Yelp updates sponsored business rankings and feed

Why It Matters: The platform has refreshed its "Tailored to your taste" section with different businesses and updated its activity feed with newer reviews. This shows which local businesses are currently paying for visibility and what customers are visiting right now.

What Changed:

  • The "Sponsored" section now features different businesses, including a highly-rated 4.6-star location.
  • The "Recent Activity" feed was refreshed with new reviews for local spots like Acme Lowcountry Kitchen and Big Bad Breakfast.
  • Detailed review text and event descriptions for "Yelp Elite" gatherings were removed from the main view.
  • The total page content was reduced by over 4,000 characters to show a more compact list of recent check-ins and photos.
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