Summary: Plausible Analytics adds tiered pricing plans

Why It Matters: The product is moving from a single traffic-based model to feature-gated tiers (Starter, Growth, Business, and Enterprise). This allows them to charge more for advanced tools like Funnels and Ecommerce tracking while keeping a lower entry point for basic users.

What Changed:

  • Added a new tiered pricing structure with four distinct levels: Starter, Growth, Business, and Enterprise.
  • Gated specific features behind higher tiers, including Funnels, Ecommerce revenue attribution, and the Stats API.
  • Introduced a new "Business" tier starting at $19/month for advanced tracking needs.
  • Added a "Growth" tier that includes team management and embedded dashboards.
  • Updated the homepage layout to include a "People ❤️ Plausible" social proof section with high-profile testimonials.
  • Added a live "Paying subscribers" counter showing 16,000+ customers.
  • Expanded the footer and navigation to include specific industry landing pages for startups, agencies, and creators.
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