October 21, 2025 ongoing Get alerts for 23andme.com

Summary: 23andMe+ Premium pricing added

Why It Matters: This shows new pricing details for a subscription service.

What Changed:

  • The phrase "company" was changed to "DNA testing service" in the main headline and intro text.
  • The "Basic Health + Basic Ancestry" section was removed.
  • The "Advanced Ancestry + Health" section was renamed to "23andMe+ Premium".
  • The "Advanced Ancestry + Health" section no longer shows a sale price.
  • The "Advanced Ancestry + Health" section now includes "Health Predisposition reports", "Wellness reports", "Carrier Status reports", and "Pharmacogenetics reports" in its bulleted list.
  • The "Ultimate Health + Advanced Ancestry" section was renamed to "23andMe+ Total Health".
  • The "Ultimate Health + Advanced Ancestry" section no longer shows a price.
  • A new bullet point was added under the "Ultimate Health + Advanced Ancestry" section about renewal pricing for "23andMe+ Premium" and "23andMe+ Total Health".
  • The "Health + Ancestry" section with the quote "It never would’ve occurred to me.It just wasn’t a part of our world." was removed.
  • The "Ancestry Service" section with the quote "I always wanted to know who are my ancestors?Who are the people that made me, me?" was moved up.
  • The text "23andMe Health + Ancestry Service offers 150+ DNA reports that do just that." was changed to "23andMe+ Premium Service offers 190+ DNA reports that do just that."
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