Summary:
Crelate launches the AI-powered Living Platform
Why It Matters:
The product is moving from a standard database tool to an "agentic" system. This means the software now uses AI to automatically update records and find talent signals without a human doing the work first.
What Changed:
- Introduced "The Living Platform" as the new core product identity.
- Added "agentic AI" solutions that perform tasks like data enrichment and talent discovery automatically.
- Shifted messaging from "tracking" candidates to "acting" on real-time hiring signals.
- Added a new "Co-Pilot AI" feature to help with resume screening and interview prep.
- Updated the homepage with a focus on "Strategic Recruiting" rather than just being an ATS or CRM.