Summary:
EveryPlate lowers first-box price to $2.49 per meal
Why It Matters:
EveryPlate is getting more aggressive with their entry-level pricing. By dropping the price from $2.99 to $2.49 per meal, they are lowering the barrier for new customers to try their service over a competitor.
What Changed:
- The promotional price for the first box decreased from $2.99 per meal to $2.49 per meal.
- The copyright year in the footer was updated from 2025 to 2026.
- The "Next week’s menu" section was updated with a new rotation of 35+ meals, including "Bestseller" tags on specific items like Tacodillas and Flautas.
- Removed the "Fresh Ingredients" bullet point from the top promotional section.