Summary: EveryPlate lowers first-box price to $2.49 per meal

Why It Matters: EveryPlate is getting more aggressive with their entry-level pricing. By dropping the price from $2.99 to $2.49 per meal, they are lowering the barrier for new customers to try their service over a competitor.

What Changed:

  • The promotional price for the first box decreased from $2.99 per meal to $2.49 per meal.
  • The copyright year in the footer was updated from 2025 to 2026.
  • The "Next week’s menu" section was updated with a new rotation of 35+ meals, including "Bestseller" tags on specific items like Tacodillas and Flautas.
  • Removed the "Fresh Ingredients" bullet point from the top promotional section.
Track companies like everyplate.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →