Summary: Total Fitness launches new club in Khmelnytskyi

Why It Matters: The competitor is expanding its physical footprint into a new city and using a low-cost "pre-sale" price to quickly capture the local market before the doors even open.

What Changed:

• Added a new club location in Khmelnytskyi on Zarichanska Street.
• Introduced a "Pre-sale" offer for the new location at 299 UAH for the first 4 weeks.
• Added a new navigation menu with links to Clubs, Trainers, About Us, Vacancies, and Blog.
• Added specific labels for clubs with "Backup Power" (generator support) to highlight reliability during outages.
• Integrated a Telegram bot for online registration and support.
• Added a blog section featuring articles on split training, supplements, and heat safety.