February 5, 2026 ongoing Get alerts for apollo.io

Summary: Apollo.io removes demo booking from sign-up flow

Why It Matters: The competitor is simplifying their main sign-up area. By removing the "Prefer a walkthrough?" link and demo prompt from the top of the page, they are likely trying to push more users into self-service sign-ups rather than manual sales conversations.

What Changed:

  • Removed the "Prefer a walkthrough? Get a demo" text and link from the primary sign-up section.
  • Updated all internal website links to remove the "www." prefix from the URL structure.
  • Shortened the footer area by removing redundant "Book a personalized walkthrough" text blocks.
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