August 21, 2025 90-day analysis Get alerts for aveda.com

Summary: Miraculous Oil launched

Why It Matters: Aveda added a new product line called Miraculous Oil. This product is for shine and smoothness.

What Changed:

  • Removed "GIFTS all gifts father's day gifts gifts by occasion" from the main navigation.
  • Added "Miraculous Oil" to the "TRENDING NOW BESTSELLING PRODUCTS" section.
  • Added a new section for "NEW MIRACULOUS OIL" with product details and benefits.
  • Added new product listings for "miraculous oil high-shine hair concentrate".
  • Added new product listings for "rosemary mint weightless conditioner".
  • Added new product listings for "invati ultra advanced™ exfoliating shampoo – light".
  • Added new product listings for "hand relief™ moisturizing creme".
  • Added new product listings for "nutriplenish™ leave-in conditioner".
  • Added new product listings for "invati ultra advanced™ thickening foam".
  • Added new product listings for "invati ultra advanced™ revitalizing scalp serum".
  • Added new product listings for "botanical kinetics™ hydrating lotion".
  • Removed "My Favorites + Quiz Results" from the account menu.
  • Added "Quiz Results" to the account menu.
  • Removed "My Favorites" from the account menu.
  • Removed "father's day gifts" from the "GIFTS" category.
  • Added "Hair Color services" under "SERVICES".
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