Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their pricing tiers and specific feature limits. This makes it easier for potential customers to compare their value against yours.

What Changed:

• Replaced the generic "Technology Lookup" header with a dedicated "Plans & Pricing" section.
• Added three clear pricing tiers: Basic ($295/mo), Pro ($495/mo), and Team ($995/mo).
• Listed specific feature limits for each plan, including technology lookups, keywords, and retail reports.
• Added a comprehensive list of 25+ included features, such as CRM integrations and predictive leads.
• Included a new FAQ section addressing cancellations, contracts, and data sourcing.
• Added a "Free T-shirt" and "Cool Cap" incentive for long-term subscribers.