Summary: IMPOSSIBREW® removes free delivery offer

Why It Matters: This change removes a customer incentive. It might affect how many people buy their products.

What Changed:

  • The "FREE Delivery over £35 (Most UK mainland*)" offer was removed.
  • A product image and "Save 25%" text for "IMPOSSIBREW® Milkshake Lager Taster" were removed.
  • A new product, "IMPOSSIBREW® Bestseller Bundle," was added with a "Save 27%" offer.
  • The main headline changed from "Relax and unwind with no hangovers" to "Relax and unwind with no 'alcohol-free taste'".
  • The last sentence in the "Social Blend™ Ingredients" section was slightly reworded.
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