Summary: Casey's Toys launches "Toys on sale" page

Why It Matters: The store is shifting its focus to discount shoppers. By changing the main page title and adding a massive list of brands on sale, they are trying to win over customers who want the lowest prices.

What Changed:

• The main page title changed from "Toys, Games and Hobbies" to "Toys on sale."
• A new "Toys on sale" section was added with a breadcrumb link back to the home page.
• A massive list of over 80 specific toy brands was added to the page filters, including popular names like LEGO, Barbie, and Bluey.
• The website navigation links were updated to point more frequently to the "Specials" page.
• Large category blocks for general shopping were replaced with specific brand and availability filters.