January 17, 2026 ongoing Get alerts for hubspot.com

Summary: HubSpot adds Breeze AI to product lineup

Why It Matters: HubSpot is moving from a standard CRM to an AI-first platform. This change shows they are making AI a core part of their brand and product structure.

What Changed:

  • Added Breeze as a primary product category in the main navigation.
  • Introduced Breeze Agents as a new specialized AI service.
  • Updated the product list to include Breeze alongside existing hubs like Marketing and Sales.
  • Removed a specific privacy preference link from the footer area.
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