Summary: Adtelligent shifts focus to Retail Media and CTV

Why It Matters: The company is prioritizing content about retail advertising and live sports on TV. This suggests they are targeting high-growth areas in the ad tech market for 2026.

What Changed:

• Replaced general product updates with a guide on the best Retail Media Networks.
• Added new featured content about CTV advertising for live sports.
• Added a new market outlook report for Retail Media growth in 2026.
• Removed older blog posts about independent ad tech and VAST features from the homepage.
• Updated the language switcher to include a direct link for Ukrainian users.