Summary: American Golf launches Mega Deals section

Why It Matters: The store is moving away from a general sale message to a structured "Mega Deals" category. This helps them group specific multi-buy offers and price-point deals more clearly for shoppers.

What Changed:

  • Replaced the "Sale up to 50% off" header with a "Mega Deals" navigation priority.
  • Added a new "Popular Deals" menu featuring SIM2 clubs, Under Armour shoes, and Callaway Rogue clubs.
  • Introduced "Shop By Offer" categories including 3 for 2 balls and 2 for £50 clothing.
  • Added "Shop By Price" filters for deals under £40, £60, and £100.
  • Added "Swish" brand products to the trending and new arrivals sections.
Track companies like americangolf.co.uk
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →