Summary: Oatly loses UK Supreme Court "Milk" trademark case

Why It Matters: A high-level court ruling has restricted how plant-based products can use common dairy terms in their branding, even when the language is used to describe a consumer movement rather than the product itself.

What Changed:

• The UK Supreme Court affirmed a ruling that Oatly cannot trademark the slogan "Post Milk Generation."
• The court applied a strict ban on the word "milk" for any products that are not mammary secretions.
• The ruling rejected the argument that the slogan describes a type of consumer rather than the food item.
• New restrictions may now prevent plant-based companies from using phrases like "not milk" or "yoghurt-style" in the UK.